hey

We are the first brand to offer a wide range of hair textures, colors and lengths because we value inclusivity.

we know irresistible
hair is as unique
as you.

We launched in 2012, in New York to sell hair extensions, as we saw a big opportunity to simplify hair products.

We make playful, easy to use (and to shop) quality hair products for everybody.

Our products help you achieve just irresistible hair, stress-free, risk-free and zero damage transformation always.

we make your
best hair
easy.

We want you to have the best experience with extensions that are specially tailored for you!

If you don't know where to start, take our recommendation quiz and find out what extensions are for you.

Get in touch with our hair specialists 24/7 via DM or e-mail, or use our hot line 1-844-422-370 10AM-10PM EST Mon-Fri.