We are the first brand to offer a wide range of hair textures, colors and lengths because we value inclusivity.

we know irresistible
hair is as unique
as you.

We launched in 2012, in New York to sell hair extensions, as we saw a big opportunity to simplify hair products.

We make playful, easy to use (and to shop) quality hair products for everybody.

Our products help you achieve just irresistible hair, stress-free, risk-free and zero damage transformation always.

we make your
best hair