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The Diamond Professional Flat Iron is our next-generation, digital, SMART styling iron featuring unique DIAMOND Hi-Tech, which coats the floating ceramic plates with crushed diamond particles mixed with tourmaline.
The diamond and tourmaline technology will protect your hair and keep all the natural hair oils, color and moisture in, leaving your hair healthy, shiny and frizz free. The styling will last longer against air humidity and everyday stress.
In terms of quality, our hair straightener is up there with ghd and NuMe, but now at a considerable smaller price tag ($139 versus $200 for NuMe and $240 for ghd).