Jessica Ravenwood, 29 years old, had quite an experience at her wedding. She was a glowing bride-to-be with a stunning dress, a fairy-tale venue, and a fiancé she adored. Everything was falling into place, until it came to her hair.

She was sipping coffee with her bridesmaids a week before the wedding when she noticed her thin, shoulder-length strands in the mirror. She brushed it off, thinking her stylist could work some magic for the long, voluminous waves she’d always dreamed of. 

The night before her wedding, Jessica tossed and turned, picturing herself walking down the aisle. She woke up full of excitement, ready to become a bride. But when she sat in the stylist’s chair that morning, she noticed her hair didn't look the way she wanted to.

“My hair…” Jessica said, her voice trembling, “just wouldn’t hold. The curls fell flat before I even left the salon.”